With the latest Panda and Penguin modifications, a lot of the old tricks that used to make websites number one in the SERPs no longer have benefits. Google now requires content to have a natural flow, and for website owners and SEO specialists to concentrate more on quality instead of quantity. Consequently, it’s not the end of it all for search engine optimization. There are still techniques which can help improve your Google position.
Users mainly care about written content. They’re more likely to go to your website routinely if they find your content helpful to them. Articles and other content that concentrates more on quantity instead of quality are no longer the trend. Many site owners have the propensity to produce articles and other content for the sake of numbers, and also to create links for their money website. They bombard written content with keywords, and care less about quality exclusively for the sake of getting links. This no longer works. If your aim is to keep visitors coming in, then create top quality written content for your website.
Still included in Google’s algorithm criteria is standing. Your website’s standing is based upon how many other websites connect to yours. This standing goes through the roof if the websites that link to you possess a high search engine positioning themselves. Your first step to obtaining inbound links is to have quality articles and other content on your website. A lot more people will link to you should they believe you to be presenting beneficial information. An additional way to boost the number of backlinks to your site is to submit your site to web and article banks. Guest posts and blog comments all go a long way to help your standing, as well as connecting to social networking websites like Facebook, Twitter and LinkedIn.
Another approach to boosting your ranking is to utilize an approach called tiered link building. Sites are created on different tier levels – one that links the other to the end destination which is your money website. You could have several sites connecting to your money website – these are referred to as your tier 1 sites. Websites that connect to tier 1 websites are referred to as tier 2 websites, and so forth. This helps your money website avoid getting penalized by Google, as it doesn’t like it when one site has a substantial amount of inbound links.
To sum up, search engine optimization techniques continue to be important for your website in spite of constraints on Google’s algorithm criteria, but they’ll only work in conjunction with top quality content.